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Deal Sheet: 2026 Maverick Lariat
Hertrich Ford of Milford · Milford, DE · VIN: 3FTTW8SA1TRA43069
This Is Already a Great Deal
Opening Offer
$37,122
Asking Price
$38,270
Max Price
$38,270
- • Recent buyers paid ~$622 below MSRP
- • Sitting 73 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $119 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,343
Est. Invoice$36,521
Holdback (est.)$1,178
MSRP (Sticker)$39,270
Asking Price$38,270
Markup-$1,000
Est. Dealer Margin on This Car$2,927
Percentile36% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold1386
Avg Markup-$622
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$880
Avg Markup (Maverick)-$333
% Below MSRP87%
Avg Days to Sell36 days
Avg Sold Markup-$839
Price History
Jul 9, 2026$39,270 → $38,270(-$1,000)
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