Deal Sheet: 2026 Maverick Lariat

Ed Morse Ford East · Saint Robert, MO · VIN: 3FTTW8SA1TRA11738

Negotiation Guide

Opening Offer

$37,362

Fair Price

$38,862

Walk Away Above

$38,886

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,019

Est. Invoice$36,186

Holdback (est.)$1,167

MSRP (Sticker)$38,910

Asking Price$38,910

Markup$0

Est. Dealer Margin on This Car$3,891

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$946

Avg Markup (Maverick)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$625

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