Deal Sheet: 2026 Maverick Lariat

Mac Haik's Southway Ford · San Antonio, TX · VIN: 3FTTW8SA0TRB14553

Negotiation Guide

Opening Offer

$36,282

Fair Price

$37,782

Walk Away Above

$37,806

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$34,047

Est. Invoice$35,182

Holdback (est.)$1,135

MSRP (Sticker)$37,830

Asking Price$37,830

Markup$0

Est. Dealer Margin on This Car$3,783

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory833 vehicles

Avg Markup (All Models)-$607

Avg Markup (Maverick)-$34

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$944

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