Deal Sheet: 2026 Maverick Lariat

Reuther Ford, Inc. · Herculaneum, MO · VIN: 3FTTW8SA0TRA82901

This Is Already a Great Deal

Opening Offer

$37,292

Asking Price

$38,445

Max Price

$38,445

• Recent buyers paid ~$622 below MSRP
• Asking price is already $878 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,951

Est. Invoice$37,149

Holdback (est.)$1,198

MSRP (Sticker)$39,945

Asking Price$38,445

Markup-$1,500

Est. Dealer Margin on This Car$2,495

Percentile17% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1386

Avg Markup-$622

Median Markup-$500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$2,582

Avg Markup (Maverick)-$1,071

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,876

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