Deal Sheet: 2026 Maverick Lariat

Long-Lewis Ford of Cullman · Cullman, AL · VIN: 3FTTW8SA0TRA38008

Negotiation Guide

Opening Offer

$37,757

Fair Price

$39,257

Walk Away Above

$39,281

• Recent buyers paid ~$48 below MSRP

Price Breakdown

Est. Dealer Cost$35,375

Est. Invoice$36,554

Holdback (est.)$1,179

MSRP (Sticker)$39,305

Asking Price$39,305

Markup$0

Est. Dealer Margin on This Car$3,931

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold2192

Avg Markup-$48

Median Markup$0

Best Deal-$1,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$443

Avg Markup (Maverick)-$40

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$480

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