Negotiation Guide
Opening Offer
$40,358
Fair Price
$41,858
Walk Away Above
$42,169
- • Recent buyers paid ~$622 below MSRP
Price Breakdown
Est. Dealer Cost$38,232
Est. Invoice$39,506
Holdback (est.)$1,274
MSRP (Sticker)$42,480
Asking Price$42,480
Markup$0
Est. Dealer Margin on This Car$4,248
Percentile100% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold1386
Avg Markup-$622
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,176
Avg Markup (Maverick)-$615
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,744
Cheaper Maverick Lariat Inventory
Casa FordEl Paso, TX
-$3,500$37,37573d
EAG Ford Mt PleasantMount Pleasant, TX
-$3,500$36,76573d
Ford of BoerneBoerne, TX
-$3,500$38,59573d
Broadway Ford Truck Sales, Inc.St Louis, MO
-$3,500$35,73073d
Hallmark Ford, LLCBatesville, MS
-$3,500$35,86573d
Planet FordSpring, TX
-$3,500$38,86573d
McGraw FordAransas Pass, TX
-$3,500$35,37573d
Chaparral Ford, Inc.Devine, TX
-$3,500$36,04073d
Helfman Ford, Inc.Stafford, TX
-$3,500$38,12073d
Laird Noller Ford, Inc.Topeka, KS
-$3,500$34,18573d