Negotiation Guide
Opening Offer
$39,654
Fair Price
$41,154
Walk Away Above
$41,465
- • Recent buyers paid ~$621 below MSRP
Price Breakdown
Est. Dealer Cost$37,598
Est. Invoice$38,851
Holdback (est.)$1,253
MSRP (Sticker)$41,775
Asking Price$41,275
Markup-$500
Est. Dealer Margin on This Car$3,678
Percentile49% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold1623
Avg Markup-$621
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory241 vehicles
Avg Markup (All Models)-$1,981
Avg Markup (Maverick)-$1,400
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,888
Cheaper Maverick Lariat Inventory
EAG Ford Mt PleasantMount Pleasant, TX
-$3,500$36,76565d
McGraw FordAransas Pass, TX
-$3,500$35,37565d
Ford of BoerneBoerne, TX
-$3,500$38,59565d
Casa FordEl Paso, TX
-$3,500$37,37565d
Broadway Ford Truck Sales, Inc.St Louis, MO
-$3,500$35,73065d
Chaparral Ford, Inc.Devine, TX
-$3,500$36,04065d
Helfman Ford, Inc.Stafford, TX
-$3,500$38,12065d
Laird Noller Ford, Inc.Topeka, KS
-$3,500$34,18565d
Hallmark Ford, LLCBatesville, MS
-$3,500$35,86565d
Planet FordSpring, TX
-$3,500$38,86565d