Negotiation Guide
Opening Offer
$39,765
Fair Price
$41,265
Walk Away Above
$41,335
- • Recent buyers paid ~$140 below MSRP
Price Breakdown
Est. Dealer Cost$37,265
Est. Invoice$38,507
Holdback (est.)$1,242
MSRP (Sticker)$41,405
Asking Price$41,405
Markup$0
Est. Dealer Margin on This Car$4,141
Percentile100% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold2047
Avg Markup-$140
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,257
Avg Markup (Maverick)-$750
% Below MSRP90%
Avg Days to Sell22 days
Avg Sold Markup-$593
Cheaper Maverick Lariat Inventory
Ford of BoerneBoerne, TX
-$3,500$38,59547d
McGraw FordAransas Pass, TX
-$3,500$35,37547d
EAG Ford Mt PleasantMount Pleasant, TX
-$3,500$36,76547d
Planet FordSpring, TX
-$3,500$38,86547d
Laird Noller Ford, Inc.Topeka, KS
-$3,500$36,03547d
Helfman Ford, Inc.Stafford, TX
-$3,500$38,12047d
Casa FordEl Paso, TX
-$3,500$37,37547d
Piney River FordHouston, MO
-$3,500$36,13047d
Laird Noller Ford, Inc.Topeka, KS
-$3,500$34,18547d
Hallmark Ford, LLCBatesville, MS
-$3,500$35,86547d