Deal Sheet: 2026 Maverick Lariat

AML Ford of Prince George · Prince George, VA · VIN: 3FTTW8S35TRB06904

Negotiation Guide

Opening Offer

$39,889

Fair Price

$41,389

Walk Away Above

$41,779

• Recent buyers paid ~$534 below MSRP
• Sitting 65 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$37,953

Est. Invoice$39,218

Holdback (est.)$1,265

MSRP (Sticker)$42,170

Asking Price$42,170

Markup$0

Est. Dealer Margin on This Car$4,217

Percentile100% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold1902

Avg Markup-$534

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (Maverick)-$286

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

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