Negotiation Guide
Opening Offer
$39,912
Fair Price
$41,412
Walk Away Above
$41,834
- • Recent buyers paid ~$622 below MSRP
- • Sitting 67 days (avg 44) — extra leverage
Price Breakdown
Est. Dealer Cost$38,030
Est. Invoice$39,297
Holdback (est.)$1,268
MSRP (Sticker)$42,255
Asking Price$42,255
Markup$0
Est. Dealer Margin on This Car$4,226
Percentile100% of inventory is priced lower
Days on Lot67 days
What Others Paid (Last 30 Days)
Cars Sold1386
Avg Markup-$622
Median Markup-$500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$2,065
Avg Markup (Maverick)-$400
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,245
Cheaper Maverick Lariat Inventory
Casa FordEl Paso, TX
-$3,500$37,37574d
EAG Ford Mt PleasantMount Pleasant, TX
-$3,500$36,76574d
Ford of BoerneBoerne, TX
-$3,500$38,59574d
Broadway Ford Truck Sales, Inc.St Louis, MO
-$3,500$35,73074d
Hallmark Ford, LLCBatesville, MS
-$3,500$35,86574d
Planet FordSpring, TX
-$3,500$38,86574d
McGraw FordAransas Pass, TX
-$3,500$35,37574d
Chaparral Ford, Inc.Devine, TX
-$3,500$36,04074d
Helfman Ford, Inc.Stafford, TX
-$3,500$38,12074d
Laird Noller Ford, Inc.Topeka, KS
-$3,500$34,18574d