Deal Sheet: 2026 Maverick Lariat

Charlie Obaugh Ford · Waynesboro, VA · VIN: 3FTTW8S31TRB30231

Negotiation Guide

Opening Offer

$41,176

Fair Price

$42,676

Walk Away Above

$42,971

• Recent buyers paid ~$589 below MSRP

Price Breakdown

Est. Dealer Cost$38,939

Est. Invoice$40,236

Holdback (est.)$1,298

MSRP (Sticker)$43,265

Asking Price$43,265

Markup$0

Est. Dealer Margin on This Car$4,327

Percentile100% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1650

Avg Markup-$589

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Maverick)-$444

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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