Negotiation Guide
Opening Offer
$37,945
Fair Price
$39,445
Walk Away Above
$39,553
- • Recent buyers paid ~$215 below MSRP
Price Breakdown
Est. Dealer Cost$35,694
Est. Invoice$36,884
Holdback (est.)$1,190
MSRP (Sticker)$39,660
Asking Price$39,660
Markup$0
Est. Dealer Margin on This Car$3,966
Percentile100% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5857
Avg Markup-$215
Median Markup$0
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory228 vehicles
Avg Markup (All Models)-$1,121
Avg Markup (Maverick)-$1,417
% Below MSRP82%
Avg Days to Sell16 days
Avg Sold Markup-$571
Cheaper Maverick XLT Inventory
Gem City FordQuincy, IL
-$3,500$35,26047d
Hixson FordAlexandria, LA
-$3,500$31,65047d
Shawnee Mission FordShawnee, KS
-$3,500$32,57047d
Charles Gabus FordDes Moines, IA
-$3,500$35,04547d
EAG Ford NavasotaNavasota, TX
-$3,500$28,96547d
Yaklin FordRichwood, TX
-$3,500$32,15047d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$3,500$33,29547d
Jenkins & Wynne FordClarksville, TN
-$3,500$32,78547d
Hacienda Ford of AliceAlice, TX
-$3,500$31,40547d
Gateway Ford, LLCPonchatoula, LA
-$3,500$33,85547d