Deal Sheet: 2026 Maverick XL

Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 3FTTW8AA1TRA92578

This Is Already a Great Deal

Opening Offer

$27,150

Asking Price

$27,990

Max Price

$27,990

• Recent buyers paid ~$432 below MSRP
• Sitting 78 days (avg 47) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $376 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$26,091

Est. Invoice$26,961

Holdback (est.)$870

MSRP (Sticker)$28,990

Asking Price$27,990

Markup-$1,000

Est. Dealer Margin on This Car$1,899

Percentile19% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold3134

Avg Markup-$432

Median Markup$0

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory316 vehicles

Avg Markup (All Models)-$552

Avg Markup (Maverick)-$286

% Below MSRP73%

Avg Days to Sell44 days

Avg Sold Markup-$1,091

Price History

Jul 9, 2026$28,990 → $27,990(-$1,000)

Jul 11, 2026$27,990 → $28,990(+$1,000)

Aug 6, 2026$28,990 → $27,990(-$1,000)

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