Negotiation Guide
Opening Offer
$34,401
Fair Price
$35,901
Walk Away Above
$36,821
- • Recent buyers paid ~$1,839 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,966
Est. Invoice$35,098
Holdback (est.)$1,132
MSRP (Sticker)$37,740
Asking Price$36,740
Markup-$1,000
Est. Dealer Margin on This Car$2,774
Percentile100% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold443
Avg Markup-$1,839
Median Markup-$1,500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$569
Avg Markup (Maverick)-$139
% Below MSRP100%
Avg Days to Sell59 days
Avg Sold Markup-$333
Price History
Jul 9, 2026$37,740 → $36,740(-$1,000)
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