Deal Sheet: 2026 Maverick Lobo

Homer Skelton Ford, Inc. · Olive Branch, MS · VIN: 3FTCW8TA1TRA39134

Negotiation Guide

Opening Offer

$34,393

Fair Price

$35,893

Walk Away Above

$36,817

• Recent buyers paid ~$1,847 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,966

Est. Invoice$35,098

Holdback (est.)$1,132

MSRP (Sticker)$37,740

Asking Price$36,240

Markup-$1,500

Est. Dealer Margin on This Car$2,274

Percentile59% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup-$1,847

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$2,175

Avg Markup (Maverick)-$1,167

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,022

Price History

Jul 9, 2026$37,740 → $36,240(-$1,500)

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