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Deal Sheet: 2026 Bronco Sport Heritage
Vern Eide Ford · Mitchell, SD · VIN: 3FMCR9GN9TRE77423
Negotiation Guide
Opening Offer
$33,573
Fair Price
$35,073
Walk Away Above
$36,541
- • Recent buyers paid ~$2,720 below MSRP
- • Sitting 77 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,209
Est. Invoice$35,349
Holdback (est.)$1,140
MSRP (Sticker)$38,010
Asking Price$35,260
Markup-$2,750
Est. Dealer Margin on This Car$1,051
Percentile25% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold1119
Avg Markup-$2,720
Median Markup-$2,250
Best Deal-$5,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory195 vehicles
Avg Markup (All Models)-$2,447
Avg Markup (Bronco Sport)-$2,750
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,067
Price History
Jul 9, 2026$38,010 → $36,510(-$1,500)
Jul 29, 2026$36,510 → $35,760(-$750)
Aug 22, 2026$35,760 → $35,260(-$500)
Cheaper Bronco Sport Heritage Inventory
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-$5,500$32,38077d