Deal Sheet: 2026 Bronco Sport Heritage

Riverside Ford · Escanaba, MI · VIN: 3FMCR9GN9TRE49296

Negotiation Guide

Opening Offer

$34,298

Fair Price

$35,798

Walk Away Above

$37,136

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,628

Est. Invoice$35,782

Holdback (est.)$1,154

MSRP (Sticker)$38,475

Asking Price$36,225

Markup-$2,250

Est. Dealer Margin on This Car$1,598

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold962

Avg Markup-$2,677

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory6 vehicles

Avg Markup (All Models)-$1,708

Avg Markup (Bronco Sport)-$2,250

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,115

Price History

Jul 9, 2026$38,475 → $36,475(-$2,000)

Cheaper Bronco Sport Heritage Inventory

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-$4,000$35,29065d

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-$4,000$35,35065d

Faricy AutomotiveSalida, CO

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Archie Cochrane Motors, Inc.Billings, MT

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Price Ford of Simi ValleySimi Valley, CA

-$4,000$34,8800d

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-$4,000$34,1100d

Bill Utter FordDenton, TX

-$4,000$34,88065d