Deal Sheet: 2026 Bronco Sport Heritage

AML Ford of Prince George · Prince George, VA · VIN: 3FMCR9GN7TRE70714

Negotiation Guide

Opening Offer

$34,087

Fair Price

$35,587

Walk Away Above

$37,031

• Recent buyers paid ~$2,677 below MSRP
• Sitting 65 days (avg 42) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,628

Est. Invoice$35,782

Holdback (est.)$1,154

MSRP (Sticker)$38,475

Asking Price$36,225

Markup-$2,250

Est. Dealer Margin on This Car$1,598

Percentile99% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold962

Avg Markup-$2,677

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (Bronco Sport)-$2,500

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

Price History

Jul 9, 2026$38,475 → $36,975(-$1,500)

Jul 29, 2026$36,975 → $36,225(-$750)

Cheaper Bronco Sport Heritage Inventory

Bison FordGreat Falls, MT

-$4,000$35,29065d

Cutter Ford, Inc.Aiea, HI

-$4,000$35,35065d

Faricy AutomotiveSalida, CO

-$4,000$34,88011d

Northside Ford Truck Sales, Inc.Portland, OR

-$4,000$35,33065d

Heberle FordForsyth, MT

-$4,000$34,38065d

Archie Cochrane Motors, Inc.Billings, MT

-$4,000$34,87565d

Price Ford of Simi ValleySimi Valley, CA

-$4,000$34,8800d

Price Ford of Simi ValleySimi Valley, CA

-$4,000$33,8850d

Young Ford of OgdenOgden, UT

-$4,000$34,1100d

Bill Utter FordDenton, TX

-$4,000$34,88065d