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Deal Sheet: 2026 Bronco Sport Heritage
AML Ford of Prince George · Prince George, VA · VIN: 3FMCR9GN4TRE74753
Negotiation Guide
Opening Offer
$33,893
Fair Price
$35,393
Walk Away Above
$36,837
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 65 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,452
Est. Invoice$35,600
Holdback (est.)$1,148
MSRP (Sticker)$38,280
Asking Price$36,030
Markup-$2,250
Est. Dealer Margin on This Car$1,578
Percentile99% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold962
Avg Markup-$2,677
Median Markup-$2,250
Best Deal-$5,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (Bronco Sport)-$2,500
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$2,037
Price History
Jul 9, 2026$38,280 → $36,780(-$1,500)
Jul 30, 2026$36,780 → $36,030(-$750)
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