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Deal Sheet: 2026 Bronco Sport Heritage
Larry Beckman Motors, Inc. · Odebolt, IA · VIN: 3FMCR9GN4TRE49044
Negotiation Guide
Opening Offer
$33,528
Fair Price
$35,028
Walk Away Above
$36,496
- • Recent buyers paid ~$2,720 below MSRP
- • Sitting 77 days (avg 49) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,169
Est. Invoice$35,307
Holdback (est.)$1,139
MSRP (Sticker)$37,965
Asking Price$35,215
Markup-$2,750
Est. Dealer Margin on This Car$1,047
Percentile25% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold1119
Avg Markup-$2,720
Median Markup-$2,250
Best Deal-$5,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory11 vehicles
Avg Markup (All Models)-$2,773
Avg Markup (Bronco Sport)-$2,750
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$1,389
Price History
Jul 9, 2026$37,965 → $36,465(-$1,500)
Jul 29, 2026$36,465 → $35,715(-$750)
Aug 22, 2026$35,715 → $35,215(-$500)
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