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Deal Sheet: 2026 Bronco Sport Heritage
Group 1 Ford of El Paso · El Paso, TX · VIN: 3FMCR9GN4TRE05996
This Is Already a Great Deal
Opening Offer
$36,185
Asking Price
$36,650
Max Price
$36,650
- • Recent buyers paid ~$1,256 below MSRP
- • Sitting 53 days (avg 30) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,440 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,685
Est. Invoice$36,875
Holdback (est.)$1,190
MSRP (Sticker)$39,650
Asking Price$36,650
Markup-$3,000
Est. Dealer Margin on This Car$965
Percentile30% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1025
Avg Markup-$1,256
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory284 vehicles
Avg Markup (All Models)-$2,773
Avg Markup (Bronco Sport)-$2,738
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,792
Price History
Jul 9, 2026$39,650 → $37,650(-$2,000)
Jul 29, 2026$37,650 → $36,650(-$1,000)
Cheaper Bronco Sport Heritage Inventory
Paramount FordRutherford College, NC
-$5,500$33,42553d
Doug Henry Ford, Inc.Tarboro, NC
-$5,500$33,38053d
Crossroads Ford of LumbertonLumberton, NC
-$5,500$32,38553d
Crossroads Ford of Kernersville, Inc.Kernersville, NC
-$5,500$34,43053d
Classic Ford of ColumbiaColumbia, SC
-$5,500$33,18053d
Jones FordShallotte, NC
-$5,500$30,87053d
Johnson Ford, Inc.Atmore, AL
-$5,500$34,28553d
Havana FordHavana, FL
-$5,500$33,6100d
Santa Fe Ford, Inc.Alachua, FL
-$5,500$32,14553d
Nick Nicholas Ford, Inc.Inverness, FL
-$5,500$33,38053d