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Deal Sheet: 2025 Bronco Sport Heritage
Heartland Ford · Covington, IN · VIN: 3FMCR9GN3SRF46640
This Is Already a Great Deal
Opening Offer
$36,325
Asking Price
$35,805
Max Price
$35,805
- • Recent buyers paid ~$2,732 below MSRP
- • Sitting 74 days (avg 48) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $1,052 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,825
Est. Invoice$37,019
Holdback (est.)$1,194
MSRP (Sticker)$39,805
Asking Price$35,805
Markup-$4,000
Est. Dealer Margin on This Car$-20
Percentile17% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold966
Avg Markup-$2,732
Median Markup-$2,250
Best Deal-$5,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell48 days
Dealer Profile
Inventory13 vehicles
Avg Markup (All Models)-$1,769
Avg Markup (Bronco Sport)-$4,000
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,038
Price History
Jun 20, 2026$37,305 → $36,805(-$500)
Jul 9, 2026$36,805 → $35,305(-$1,500)
Aug 6, 2026$35,305 → $36,305(+$1,000)
Aug 20, 2026$36,305 → $35,805(-$500)
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