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Deal Sheet: 2026 Bronco Sport Heritage
Bill Collins Ford · Louisville, KY · VIN: 3FMCR9GN2TRF05191
This Is Already a Great Deal
Opening Offer
$36,928
Asking Price
$38,070
Max Price
$38,070
- • Recent buyers paid ~$1,256 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $994 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,288
Est. Invoice$37,498
Holdback (est.)$1,210
MSRP (Sticker)$40,320
Asking Price$38,070
Markup-$2,250
Est. Dealer Margin on This Car$1,782
Percentile56% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold1025
Avg Markup-$1,256
Median Markup-$1,500
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory341 vehicles
Avg Markup (All Models)+$326
Avg Markup (Bronco Sport)-$2,457
% Below MSRP62%
Avg Days to Sell28 days
Avg Sold Markup-$781
Price History
Jul 29, 2026$38,820 → $38,070(-$750)
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