Deal Sheet: 2026 Bronco Sport Heritage

Steven Ford · Harrisonburg, VA · VIN: 3FMCR9GN1TRE78386

Negotiation Guide

Opening Offer

$35,225

Fair Price

$36,725

Walk Away Above

$38,092

• Recent buyers paid ~$2,735 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,514

Est. Invoice$36,698

Holdback (est.)$1,184

MSRP (Sticker)$39,460

Asking Price$37,210

Markup-$2,250

Est. Dealer Margin on This Car$1,696

Percentile99% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup-$2,735

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell46 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Bronco Sport)-$2,406

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Jul 9, 2026$39,460 → $37,960(-$1,500)

Jul 29, 2026$37,960 → $37,210(-$750)

Cheaper Bronco Sport Heritage Inventory

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-$4,500$33,90573d

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-$4,500$34,4053d

Kirk Auto CompanyGrenada, MS

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Charles Allen Ford, Inc.Chickasha, OK

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-$4,500$35,16573d

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Price Ford of Simi ValleySimi Valley, CA

-$4,000$34,8808d

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-$4,000$33,8858d

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-$4,000$34,1108d

Bill Utter FordDenton, TX

-$4,000$34,88073d