Deal Sheet: 2026 Bronco Sport Badlands

Alexander Ford, Inc. · Boaz, AL · VIN: 3FMCR9DA8TRE58041

Negotiation Guide

Opening Offer

$39,029

Fair Price

$40,529

Walk Away Above

$41,902

• Recent buyers paid ~$2,503 below MSRP
• Sitting 75 days (avg 48) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,948

Est. Invoice$40,246

Holdback (est.)$1,298

MSRP (Sticker)$43,275

Asking Price$40,775

Markup-$2,500

Est. Dealer Margin on This Car$1,828

Percentile31% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold1191

Avg Markup-$2,503

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,329

Avg Markup (Bronco Sport)-$3,500

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,792

Price History

Jul 9, 2026$43,275 → $41,775(-$1,500)

Jul 29, 2026$41,775 → $41,025(-$750)

Aug 20, 2026$41,025 → $40,775(-$250)

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