Deal Sheet: 2026 Bronco Sport Badlands

West Alabama Ford · Sulligent, AL · VIN: 3FMCR9DA7TRE77857

Negotiation Guide

Opening Offer

$37,252

Fair Price

$38,752

Walk Away Above

$40,004

• Recent buyers paid ~$2,503 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$37,130

Est. Invoice$38,367

Holdback (est.)$1,238

MSRP (Sticker)$41,255

Asking Price$38,755

Markup-$2,500

Est. Dealer Margin on This Car$1,626

Percentile31% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold1191

Avg Markup-$2,503

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory24 vehicles

Avg Markup (All Models)-$2,021

Avg Markup (Bronco Sport)-$2,500

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$2,738

Price History

Jul 9, 2026$41,255 → $39,255(-$2,000)

Jul 30, 2026$39,255 → $38,255(-$1,000)

Aug 20, 2026$38,255 → $38,755(+$500)

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