Deal Sheet: 2026 Bronco Sport Badlands

Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 3FMCR9DA4TRF00480

Negotiation Guide

Opening Offer

$39,402

Fair Price

$40,902

Walk Away Above

$42,154

• Recent buyers paid ~$2,503 below MSRP

Price Breakdown

Est. Dealer Cost$39,065

Est. Invoice$40,367

Holdback (est.)$1,302

MSRP (Sticker)$43,405

Asking Price$40,905

Markup-$2,500

Est. Dealer Margin on This Car$1,841

Percentile31% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1191

Avg Markup-$2,503

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$2,141

Avg Markup (Bronco Sport)-$2,500

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,993

Price History

Aug 20, 2026$40,655 → $40,905(+$250)

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