Deal Sheet: 2026 Bronco Sport Badlands

Brighton Ford, Inc. · Brighton, CO · VIN: 3FMCR9DA1TRF00727

Negotiation Guide

Opening Offer

$40,442

Fair Price

$41,942

Walk Away Above

$43,194

• Recent buyers paid ~$2,503 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,001

Est. Invoice$41,334

Holdback (est.)$1,333

MSRP (Sticker)$44,445

Asking Price$41,945

Markup-$2,500

Est. Dealer Margin on This Car$1,945

Percentile31% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold1191

Avg Markup-$2,503

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory232 vehicles

Avg Markup (All Models)-$1,698

Avg Markup (Bronco Sport)-$2,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,729

Price History

Jul 29, 2026$42,445 → $41,945(-$500)

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