Deal Sheet: 2026 Bronco Sport Big Bend

AML Ford of Prince George · Prince George, VA · VIN: 3FMCR9BNXTRE73257

Negotiation Guide

Opening Offer

$30,978

Fair Price

$32,478

Walk Away Above

$33,656

• Recent buyers paid ~$2,357 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,352

Est. Invoice$32,397

Holdback (est.)$1,045

MSRP (Sticker)$34,835

Asking Price$32,585

Markup-$2,250

Est. Dealer Margin on This Car$1,234

Percentile99% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold5015

Avg Markup-$2,357

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (Bronco Sport)-$2,500

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

Price History

Jul 9, 2026$34,835 → $33,335(-$1,500)

Jul 30, 2026$33,335 → $32,585(-$750)

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