Deal Sheet: 2026 Bronco Sport Big Bend

Steven Ford · Harrisonburg, VA · VIN: 3FMCR9BN8TRE51869

Negotiation Guide

Opening Offer

$35,352

Fair Price

$36,852

Walk Away Above

$38,063

• Recent buyers paid ~$2,423 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,348

Est. Invoice$36,526

Holdback (est.)$1,178

MSRP (Sticker)$39,275

Asking Price$37,025

Markup-$2,250

Est. Dealer Margin on This Car$1,678

Percentile99% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold4288

Avg Markup-$2,423

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Bronco Sport)-$2,406

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Jul 9, 2026$39,275 → $37,775(-$1,500)

Jul 29, 2026$37,775 → $37,025(-$750)

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