Deal Sheet: 2026 Bronco Sport Big Bend

Charlie Obaugh Ford · Waynesboro, VA · VIN: 3FMCR9BN8TRE08424

Negotiation Guide

Opening Offer

$34,749

Fair Price

$36,249

Walk Away Above

$37,577

• Recent buyers paid ~$2,445 below MSRP
• Sitting 74 days (avg 48) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,015

Est. Invoice$36,182

Holdback (est.)$1,167

MSRP (Sticker)$38,905

Asking Price$36,655

Markup-$2,250

Est. Dealer Margin on This Car$1,641

Percentile99% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold4948

Avg Markup-$2,445

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Bronco Sport)-$2,950

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jun 18, 2026$38,905 → $39,400(+$495)

Jun 25, 2026$39,400 → $38,905(-$495)

Jul 9, 2026$38,905 → $37,405(-$1,500)

Jul 30, 2026$37,405 → $36,655(-$750)

Cheaper Bronco Sport Big Bend Inventory

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