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Deal Sheet: 2026 Bronco Sport Big Bend
Ira Ford Auburn · Auburn, MA · VIN: 3FMCR9BN4TRE59726
Negotiation Guide
Opening Offer
$35,198
Fair Price
$36,698
Walk Away Above
$38,039
- • Recent buyers paid ~$2,457 below MSRP
- • Sitting 77 days (avg 49) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,442
Est. Invoice$36,623
Holdback (est.)$1,181
MSRP (Sticker)$39,380
Asking Price$37,130
Markup-$2,250
Est. Dealer Margin on This Car$1,688
Percentile98% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold5827
Avg Markup-$2,457
Median Markup-$2,250
Best Deal-$5,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$3,290
Avg Markup (Bronco Sport)-$2,250
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,036
Price History
Jul 9, 2026$39,380 → $37,880(-$1,500)
Jul 29, 2026$37,880 → $37,130(-$750)
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