Deal Sheet: 2026 Bronco Sport Big Bend

Mike Dorian Ford, Inc. · Clinton Township, MI · VIN: 3FMCR9BN1TRE73633

Negotiation Guide

Opening Offer

$33,766

Fair Price

$35,266

Walk Away Above

$36,603

• Recent buyers paid ~$2,457 below MSRP
• Sitting 77 days (avg 49) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,146

Est. Invoice$35,284

Holdback (est.)$1,138

MSRP (Sticker)$37,940

Asking Price$35,690

Markup-$2,250

Est. Dealer Margin on This Car$1,544

Percentile98% of inventory is priced lower

Days on Lot77 days

What Others Paid (Last 30 Days)

Cars Sold5827

Avg Markup-$2,457

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)-$3,375

Avg Markup (Bronco Sport)-$2,293

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,975

Price History

Jul 9, 2026$37,940 → $35,940(-$2,000)

Jul 30, 2026$35,940 → $35,690(-$250)

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