Deal Sheet: 2026 Bronco Sport Big Bend

Steven Ford · Harrisonburg, VA · VIN: 3FMCR9BN1TRE71073

Negotiation Guide

Opening Offer

$34,607

Fair Price

$36,107

Walk Away Above

$37,318

• Recent buyers paid ~$2,423 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,677

Est. Invoice$35,833

Holdback (est.)$1,156

MSRP (Sticker)$38,530

Asking Price$36,280

Markup-$2,250

Est. Dealer Margin on This Car$1,603

Percentile99% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold4288

Avg Markup-$2,423

Median Markup-$2,250

Best Deal-$5,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Bronco Sport)-$2,406

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Jul 9, 2026$38,530 → $37,030(-$1,500)

Jul 30, 2026$37,030 → $36,280(-$750)

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