Deal Sheet: 2026 RAM 1500 LARAMIE® CREW CAB 4X4 5'7" BOX

Serra Chrysler Dodge Jeep Ram Lake Orion · Lake Orion, MI · VIN: 3C6SRFJP1T4194673

Negotiation Guide

Opening Offer

$65,636

Fair Price

$67,136

Walk Away Above

$70,588

• Recent buyers paid ~$8,882 below MSRP

Price Breakdown

Est. Dealer Cost$66,636

Est. Invoice$68,857

Holdback (est.)$2,221

MSRP (Sticker)$74,040

Asking Price$70,040

Markup-$4,000

Est. Dealer Margin on This Car$3,404

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4554

Avg Markup-$8,882

Median Markup-$9,094

Best Deal-$11,082

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory684 vehicles

Avg Markup (All Models)-$4,854

Avg Markup (RAM 1500)-$6,507

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,592

Price History

Jul 7, 2026$70,835 → $72,835(+$2,000)

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