Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Jim Riehl's Friendly Chrysler Dodge Jeep Ram of Lapeer · Lapeer, MI · VIN: 3C6SRFFP9T4193408

Negotiation Guide

Opening Offer

$55,853

Fair Price

$57,353

Walk Away Above

$60,262

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,853

Est. Invoice$58,748

Holdback (est.)$1,895

MSRP (Sticker)$63,170

Asking Price$58,170

Markup-$5,000

Est. Dealer Margin on This Car$1,317

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory463 vehicles

Avg Markup (All Models)-$4,681

Avg Markup (RAM 1500)-$6,433

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$3,857

Price History

Jul 3, 2026$60,465 → $58,385(-$2,080)

Aug 11, 2026$55,590 → $58,170(+$2,580)

Cheaper RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX Inventory

New Century Dodge Chrysler Jeep IncPaola, KS

-$9,112$66,82346d

Keller Bros. DodgeLititz, PA

-$8,895$65,23546d

Turnersville Chrysler Dodge Jeep RamTurnersville, NJ

-$8,813$64,63246d

Bergstrom Chrysler Dodge Jeep Ram of OshkoshOshkosh, WI

-$8,809$64,6061d

David Scott Lee Chrysler Dodge Jeep RamAndalusia, AL

-$8,772$64,33315d

Crown Chrysler Dodge Jeep Ram FIATChattanooga, TN

-$8,772$64,33346d

Walt's Live Oak CDJRLive Oak, FL

-$8,762$64,25846d

Walt's Live Oak CDJRLive Oak, FL

-$8,736$64,06946d

Greenway Chrysler Jeep Dodge RamOrlando, FL

-$8,733$64,04246d

Lithia Chrysler Dodge Jeep Ram FIAT of Tri-CitiesKennewick, WA

-$8,732$64,03815d