Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Ken Ganley Chrysler Dodge Jeep Ram Mentor · Mentor, OH · VIN: 3C6SRFFP9T4192923

Negotiation Guide

Opening Offer

$53,756

Fair Price

$55,256

Walk Away Above

$58,048

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,756

Est. Invoice$56,581

Holdback (est.)$1,825

MSRP (Sticker)$60,840

Asking Price$55,840

Markup-$5,000

Est. Dealer Margin on This Car$1,084

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory518 vehicles

Avg Markup (All Models)-$4,807

Avg Markup (RAM 1500)-$7,950

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,368

Price History

Jul 3, 2026$58,135 → $56,335(-$1,800)

Jul 10, 2026$53,540 → $55,840(+$2,300)

Aug 4, 2026$55,840 → $53,540(-$2,300)

Aug 11, 2026$53,540 → $55,840(+$2,300)

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