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Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX
Imlay City Chrysler Dodge Jeep Ram · Imlay City, MI · VIN: 3C6SRFFP9T4187155
Negotiation Guide
Opening Offer
$56,002
Fair Price
$57,502
Walk Away Above
$60,418
- • Recent buyers paid ~$7,491 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,002
Est. Invoice$58,902
Holdback (est.)$1,900
MSRP (Sticker)$63,335
Asking Price$58,335
Markup-$5,000
Est. Dealer Margin on This Car$1,334
Percentile99% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold7451
Avg Markup-$7,491
Median Markup-$7,707
Best Deal-$8,699
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)-$4,798
Avg Markup (RAM 1500)-$6,806
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$4,968
Price History
Jul 3, 2026$60,430 → $58,330(-$2,100)
Aug 11, 2026$55,735 → $58,335(+$2,600)
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