Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Watson Ludington · Ludington, MI · VIN: 3C6SRFFP9T4185342

Negotiation Guide

Opening Offer

$54,076

Fair Price

$55,576

Walk Away Above

$58,385

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,076

Est. Invoice$56,911

Holdback (est.)$1,836

MSRP (Sticker)$61,195

Asking Price$56,195

Markup-$5,000

Est. Dealer Margin on This Car$1,120

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$4,172

Avg Markup (RAM 1500)-$8,089

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$5,168

Price History

Jul 3, 2026$60,290 → $56,447(-$3,843)

Aug 11, 2026$53,852 → $56,195(+$2,343)

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