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Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX
Jim Riehl's Friendly Chrysler Dodge Jeep Ram of Lapeer · Lapeer, MI · VIN: 3C6SRFFP9T4184773
Negotiation Guide
Opening Offer
$55,808
Fair Price
$57,308
Walk Away Above
$60,214
- • Recent buyers paid ~$7,491 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,808
Est. Invoice$58,702
Holdback (est.)$1,894
MSRP (Sticker)$63,120
Asking Price$58,120
Markup-$5,000
Est. Dealer Margin on This Car$1,312
Percentile99% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold7451
Avg Markup-$7,491
Median Markup-$7,707
Best Deal-$8,699
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory463 vehicles
Avg Markup (All Models)-$4,681
Avg Markup (RAM 1500)-$6,433
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$3,857
Price History
Jul 3, 2026$60,215 → $58,141(-$2,074)
Jul 10, 2026$55,546 → $58,120(+$2,574)
Aug 4, 2026$58,120 → $55,546(-$2,574)
Aug 11, 2026$55,546 → $58,120(+$2,574)
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