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Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX
LaFontaine Chrysler Dodge Jeep Ram of Walled Lake · Walled Lake, MI · VIN: 3C6SRFFP9T4151806
Negotiation Guide
Opening Offer
$56,506
Fair Price
$58,006
Walk Away Above
$60,950
- • Recent buyers paid ~$7,491 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,506
Est. Invoice$59,422
Holdback (est.)$1,917
MSRP (Sticker)$63,895
Asking Price$58,895
Markup-$5,000
Est. Dealer Margin on This Car$1,390
Percentile99% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold7451
Avg Markup-$7,491
Median Markup-$7,707
Best Deal-$8,699
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory1120 vehicles
Avg Markup (All Models)-$4,834
Avg Markup (RAM 1500)-$6,929
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$4,687
Price History
Jul 7, 2026$59,090 → $58,423(-$667)
Jul 10, 2026$56,228 → $58,895(+$2,667)
Aug 4, 2026$58,895 → $56,228(-$2,667)
Aug 11, 2026$56,228 → $58,895(+$2,667)
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