Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Al Serra Chrysler Dodge Jeep Ram · Grand Blanc, MI · VIN: 3C6RRFFGXT4187244

Negotiation Guide

Opening Offer

$54,652

Fair Price

$56,152

Walk Away Above

$58,993

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,652

Est. Invoice$57,507

Holdback (est.)$1,855

MSRP (Sticker)$61,835

Asking Price$56,835

Markup-$5,000

Est. Dealer Margin on This Car$1,184

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory425 vehicles

Avg Markup (All Models)-$5,452

Avg Markup (RAM 1500)-$7,736

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,864

Price History

Jul 3, 2026$58,930 → $57,010(-$1,920)

Jul 10, 2026$54,415 → $56,835(+$2,420)

Aug 4, 2026$56,835 → $54,415(-$2,420)

Aug 11, 2026$54,415 → $56,835(+$2,420)

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