Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Sterling Heights Dodge Chrysler Jeep, Inc. · Sterling Heights, MI · VIN: 3C6RRFFG7T4197892

Negotiation Guide

Opening Offer

$53,887

Fair Price

$55,387

Walk Away Above

$58,186

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,887

Est. Invoice$56,716

Holdback (est.)$1,830

MSRP (Sticker)$60,985

Asking Price$55,985

Markup-$5,000

Est. Dealer Margin on This Car$1,099

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory669 vehicles

Avg Markup (All Models)-$4,931

Avg Markup (RAM 1500)-$7,364

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$4,714

Price History

Jul 3, 2026$58,280 → $56,462(-$1,818)

Jul 10, 2026$53,667 → $55,985(+$2,318)

Aug 4, 2026$55,985 → $53,667(-$2,318)

Aug 11, 2026$53,667 → $55,985(+$2,318)

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