Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Serra Chrysler Dodge Jeep Ram Lake Orion · Lake Orion, MI · VIN: 3C6RRFFG2T4197993

Negotiation Guide

Opening Offer

$54,881

Fair Price

$56,381

Walk Away Above

$59,236

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,881

Est. Invoice$57,744

Holdback (est.)$1,863

MSRP (Sticker)$62,090

Asking Price$57,090

Markup-$5,000

Est. Dealer Margin on This Car$1,209

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory684 vehicles

Avg Markup (All Models)-$4,854

Avg Markup (RAM 1500)-$6,507

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,592

Price History

Jul 3, 2026$59,385 → $57,435(-$1,950)

Aug 11, 2026$54,640 → $57,090(+$2,450)

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