Deal Sheet: 2026 RAM 1500 BIG HORN® CREW CAB 4X4 5'7" BOX

Snethkamp CDJR of Midland, Inc. · Midland, MI · VIN: 3C6RRFFG2T4196231

Negotiation Guide

Opening Offer

$53,684

Fair Price

$55,184

Walk Away Above

$57,972

• Recent buyers paid ~$7,491 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,684

Est. Invoice$56,507

Holdback (est.)$1,823

MSRP (Sticker)$60,760

Asking Price$55,760

Markup-$5,000

Est. Dealer Margin on This Car$1,076

Percentile99% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold7451

Avg Markup-$7,491

Median Markup-$7,707

Best Deal-$8,699

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$4,985

Avg Markup (RAM 1500)-$7,966

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$4,831

Price History

Jul 3, 2026$58,055 → $56,264(-$1,791)

Aug 11, 2026$53,469 → $55,760(+$2,291)

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