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Deal Sheet: 2026 RAM 2500 LIMITED LONGHORN® CREW CAB 4X4 6'4" BOX
Thurston Chrysler Dodge Jeep Ram · Ukiah, CA · VIN: 3C63R5SL0TG279092
Negotiation Guide
Opening Offer
$94,634
Fair Price
$96,134
Walk Away Above
$97,542
- • Recent buyers paid ~$2,288 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$89,055
Est. Invoice$92,024
Holdback (est.)$2,969
MSRP (Sticker)$98,950
Asking Price$96,950
Markup-$2,000
Est. Dealer Margin on This Car$7,895
Percentile95% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold66
Avg Markup-$2,288
Median Markup-$2,000
Best Deal-$5,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory64 vehicles
Avg Markup (All Models)-$4,384
Avg Markup (RAM 2500)-$3,798
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,899
Price History
Jul 3, 2026$100,545 → $99,545(-$1,000)
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