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Deal Sheet: 2026 Cherokee OVERLAND 4X4
Bob Johnson Chrysler Dodge Jeep Ram · Watertown, NY · VIN: 3C4PJMC2XTT233990
Negotiation Guide
Opening Offer
$41,579
Fair Price
$43,079
Walk Away Above
$44,447
- • Recent buyers paid ~$2,500 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,234
Est. Invoice$42,608
Holdback (est.)$1,374
MSRP (Sticker)$45,815
Asking Price$43,315
Markup-$2,500
Est. Dealer Margin on This Car$2,082
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$2,500
Median Markup-$2,500
Best Deal-$2,500
Worst Deal-$2,500
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory229 vehicles
Avg Markup (All Models)-$4,070
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,663
Price History
Jul 1, 2026$45,310 → $47,810(+$2,500)
Jul 4, 2026$47,810 → $45,310(-$2,500)
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