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Deal Sheet: 2026 Cherokee OVERLAND 4X4
Ed Voyles Chrysler Jeep Dodge · Marietta, GA · VIN: 3C4PJMC2XTT200312
Negotiation Guide
Opening Offer
$41,839
Fair Price
$43,339
Walk Away Above
$44,712
- • Recent buyers paid ~$2,500 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,477
Est. Invoice$42,859
Holdback (est.)$1,383
MSRP (Sticker)$46,085
Asking Price$43,585
Markup-$2,500
Est. Dealer Margin on This Car$2,109
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold522
Avg Markup-$2,500
Median Markup-$2,500
Best Deal-$2,500
Worst Deal-$2,500
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$4,288
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,642
Price History
Jul 1, 2026$45,580 → $48,080(+$2,500)
Jul 4, 2026$48,080 → $45,580(-$2,500)
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