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Deal Sheet: 2026 Cherokee OVERLAND 4X4

Morehart Murphy Regional Auto Center · Durango, CO · VIN: 3C4PJMC23TT256429

Negotiation Guide

Opening Offer
$44,814
Fair Price
$46,314
Walk Away Above
$48,057
  • • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$44,820
Est. Invoice$46,314
Holdback$1,494
MSRP (Sticker)$49,800
Asking Price$47,300
Markup-$2,500
Dealer Margin on This Car$2,480
Percentile97% of inventory is priced lower
Days on Lot0 days

Dealer Profile

Inventory88 vehicles
Avg Markup (All Models)-$2,680
Avg Markup (Cherokee)-$2,500
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0

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