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Deal Sheet: 2026 Cherokee OVERLAND 4X4
Lakeland Motors, LLC · Lakeland, FL · VIN: 3C4PJMC20TT274192
Negotiation Guide
Opening Offer
$42,568
Fair Price
$44,068
Walk Away Above
$45,439
- • Recent buyers paid ~$2,500 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,129
Est. Invoice$43,533
Holdback (est.)$1,404
MSRP (Sticker)$46,810
Asking Price$44,310
Markup-$2,500
Est. Dealer Margin on This Car$2,181
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold576
Avg Markup-$2,500
Median Markup-$2,500
Best Deal-$2,500
Worst Deal-$2,500
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory314 vehicles
Avg Markup (All Models)-$4,354
Avg Markup (Cherokee)-$2,273
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$4,697
Price History
Jul 1, 2026$46,305 → $48,805(+$2,500)
Jul 4, 2026$48,805 → $46,305(-$2,500)
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